Example MBA Strategic Consulting Projects

These example topics are intended to give you a flavour of the type of projects we have addressed in the past. We are very happy to discuss any other topics you may have in mind.

Marketing

• How to create effective marketing strategies to achieve better results
• Brand design and its effects on consumer purchasing
• Marketing strategies in Indian and Chinese business in comparison to the global context
• Marketing strategies in telecommunications, retail, finance, medical devices and many other sectors
• Developing digital marketing campaigns for both big corporations and start-up companies

Technology

• The effects of disruptive technology
• The impact of new technologies on traditional businesses
• Introducing digital platform business models into a traditional market
• Can the use of point of sale technology widely used by small businesses in the US be replicated in the UK?

Business development and business change

• Expansion strategy for medium size businesses
• Business diversification or enhancement? Value added products/accessories to existing product lines
• How an international company could merge its experience and values with local cultures and work environments to thus create a sustainable local brand and market share
• Impacts on organisations as a result of change
• Entrepreneurial learning from failure
• Corporate governance issues

Finance

• Modes of finance for small and medium sized enterprises
• Risk management in the banking sector
• Comparisons between banks in developed and underdeveloped economies
• How should the wealth management industry communicate with existing clients and how can they attract new clients?
• New markets for banks

Retail

• How traditional retailers can leverage digital channels, including digital marketing and e-commerce opportunities, to drive online traffic to offline stores.