Staff profile
Overview
https://apps.dur.ac.uk/biography/image/4417
Research interests
- My research interests include:
- Brand Strategy
- Social Media Marketing
- Influencer Marketing
- Pedagogical interests include:
- Digital Learning Strategies
- Exploring the Student Experience
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A Top Global Business School
We are an international triple accredited business school. Sharing insights, supporting innovation and teaching tomorrow’s leaders. We combine our academic excellence, insightful research and exceptional global business connections, to equip our students to become innovative business thinkers.