Saffron Inkster

Saffron is a global brand leader at Unilever for Radiant and Care brands, accounting for ~€1.3B of Home Care’s fabric cleaning portfolio. In this role Saffron leads brand development spanning fundamentals of growth strategy, positioning, innovation, and communication; involving partnering with teams across multiple markets and brands (India and Bangladesh with Rin; Brazil with Brilhante; Thailand with OMO; Argentina with Skip; Netherlands with Robijn, and Turkey with Yumos).

Saffron joined Unilever as an experienced marketeer and business strategist in 2021, subsequently leading category strategy and innovation practice for the Home Care business group and partnering closely with the Global Chief Marketing Officer. Prior to Unilever Saffron led brand strategy development and deployment across a range of geographies and brands at Mars, Pepsico, and Santander, as well as a stint in strategy consultancy for a broad spectrum of clients.

Saffron started her career at Mars on their management development programme having graduated from the University of Durham (St Aidan’s College) with a BA in English Literature. She is based in London and lives in St Albans with her husband, two daughters and parents.