BUSI44H15: Tourism Management (TAUGHT)

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• None.

• Tourism Management (ONLINE)

• To enable students to develop a critical understanding of the contemporary tourism industry, together with the social, political, economic and environmental pressure upon it
• To explore the principal strategic, operational and financial dimensions of tourism management and the complex stakeholder relationships within them
• To equip students with relevant knowledge and skills for managers in private and public sector organisations with a stake in the tourism sector

• Tourism origins, growth and futures
• Demand the flow of tourism and customer behaviour
• Places as products
• Attractions, destinations and experiences
• Marketing to the tourist
• Transporting the tourist
• Accommodating the tourist
• Managing visitors and their impact
• Eco-tourism, impact measurement and the sustainability agenda

Subject-specific Knowledge:

• On completion of the module students should have an advanced knowledge and critical understanding of:
• The international tourism sector, its scale and scope;
• The sustainability agenda and impact debates;
• Tourism marketing theory;
• Geodemographic trends;
• The strategic and operational dimensions of the travel sector.

Subject-specific Skills:

• On completion of the module students should:
• Be able to critically evaluate international tourism planning frameworks;
• Be able to assess the validity of a range of tourism marketing techniques;
• Be able to apply forecasting models and techniques relevant to international tourism management;
• Be able to use a range of data sources and analytical methods relevant to international tourism management;
• Have acquired organisational skills in travel, tourism and destination management.

Key Skills:

• Effective written communication skills
• Planning, organising and time management skills
• Problem solving and analytical skills
• The ability to use initiative
• Advanced skills in the interpretation of data
• Advanced computer literacy skills

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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