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BUSI45315: E-COMMERCE (PT/EXECUTIVE)

It is possible that changes to modules or programmes might need to be made during the academic year, in response to the impact of Covid-19 and/or any further changes in public health advice.

Type Tied
Level 4
Credits 15
Availability Not available in 2024/2025
Module Cap
Location Durham
Department Management and Marketing

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combinations of Modules

  • None.

Aims

  • Provide an overview of e-commerce, its infrastructure and business models.
  • Enable participants to plan, commission and manage e-commerce solutions.

Content

  • Introduction to E-Commerce.
  • Managing E-Commerce.
  • E-Business Models.
  • The Technological Infrastructure of E-Commerce.
  • Security Issues in E-Commerce.
  • Legal Issues in E-Commerce and E-Government.
  • Business-to-Business E-Commerce.
  • Implementing E-Commerce Solutions.

Learning Outcomes

Subject-specific Knowledge:

  • Upon successful completion of the module, the students will be able to:
  • describe the critical elements of managing e-commerce in a competitive environment;
  • describe at an advanced level the infrastructure of the internet and the way it operates;
  • critically evaluate the theoretical constructs surrounding e-commerce applications;
  • describe and critically appreciate the issues that surround the regulation and legalities of e-commerce.

Subject-specific Skills:

  • Upon successful completion of the module, the students will be able to:
  • apply relevant theory in order to identify appropriate specialised solutions for business goals;
  • source specialised e-commerce information.

Key Skills:

  • Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Workshops (a combination of lectures, groupwork, case studies and discussion)28Yes
Preparation and Reading122 
Total150 

Summative Assessment

Component: Written AssignmentComponent Weighting: 100%
ElementLength / DurationElement WeightingResit Opportunity
Written Assignment4,000 words maximum100 

Formative Assessment

None.

More information

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