BUSI45M15: STRATEGIC MANAGEMENT (TAUGHT)

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• STRATEGIC MANAGEMENT (ONLINE)

• To examine how companies attempt different business and corporate strategies to achieve or maintain a competitive advantage.
• To give students an in-depth understanding at an advanced level of strategy formulation and implementation under conditions of changing industry competition, firm resources, and technology.
• To provide an in-depth understanding and critical evaluation of specialist techniques to aid analysis of the competitive and contextual environment.

• Business and corporate strategy formulation and implementation;
• The process of developing strategy;
• Making strategic choices;
• Analysing the competitive and contextual environment;
• Implementing strategy.

Subject-specific Knowledge:

• By the end of the module students should have:
• a critical appreciation of the main strengths and weaknesses of various strategic actions such as diversification, internationalisation, technological first-mover, and joint-venturing;
• an advanced understanding of many of the routinely-encountered difficulties in strategy implementation and have methods at hand to address those difficulties.

Subject-specific Skills:

• By the end of the module, students should:
• be able to think strategically and critically about a firm, as well as functionally;
• be able to define a firms main capabilities, competencies and competitive advantages;
• be able to critically analyse the non-market environment of business on firms, such as the strategic constraints and opportunities presented by social and political developments;
• be able to conduct an in-depth industry analysis and gain advanced understanding of its strengths and limitations;
• be able to develop and defend a cohesive organisational strategy;
• be able to undertake critical appraisal of relevant strategic management literature and tools, and apply critical judgement and discrimination;
• be aware of, and familiar with, methods employed in formulating and implementing corporate strategies;
• be aware of, and familiar with, tools and techniques to analyse the competitive and contextual environment.

Key Skills:

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

Classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and individual basis as appropriate.

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