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BUSI46915: NEW VENUTRE CREATION (PT/EXECUTIVE)

It is possible that changes to modules or programmes might need to be made during the academic year, in response to the impact of Covid-19 and/or any further changes in public health advice.

Type Tied
Level 4
Credits 15
Availability Not available in 2024/2025
Module Cap
Location Durham
Department Management and Marketing

Prerequisites

  • None.

Corequisites

  • None.

Excluded Combinations of Modules

  • None.

Aims

  • Develop students' understanding of the small business and empathy with the experience of the small business owner.
  • Develop students' understanding of the requirements necessary to create new business ventures.
  • Develop students' skills for working effectively with small business owner-managers and management teams.

Content

  • The Small and Medium Enterprise and the owner-manager.
  • New Venture Creation: Generating and evaluating opportunity; Developing a clear and commercially viable business concept; Designing the enterprise; Launching an effective and sustainable enterprise.
  • The Policy and Support environment.

Learning Outcomes

Subject-specific Knowledge:

  • Upon successful completion of the module, the students will:
  • have a critical appreciation of the complex processes associated with Small and Medium Enterprise start-up, survival and growth;
  • have a critical awareness of the Policy and Support environment for the small business.

Subject-specific Skills:

  • Upon successful completion of the module, the students will:
  • be able to identify the critical characteristics of the Small and Medium Enterprise and the owner-manager;
  • be able to apply appropriate specialist knowledge and techniques to analysing Small and Medium Enterprise performance and problems.

Key Skills:

  • Written communication; Interpersonal communication; Oral communication; Teamwork; Planning, organising and time management; Problem solving and analysis; Using initiative; Computer literacy.

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • Learning outcomes will be met through a combination of lectures, groupwork, case studies and discussion, supported by guided reading. The written assignment will test students' understanding of relevant concepts and their ability to apply and interpret what they have learned to the analysis of a particular issue in depth. The group presentation will test students' ability to work effectively in collaboration with others and to critically assess the relevance and validity of others' views.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Workshops (a combination of lectures, groupwork, case studies and discussion)28Yes
Preparation and Reading122 
Total150 

Summative Assessment

Component: Group Project ReportComponent Weighting: 40%
ElementLength / DurationElement WeightingResit Opportunity
Group Project Report3,000 words (maximum)100 
Component: Group PresentationComponent Weighting: 30%
ElementLength / DurationElement WeightingResit Opportunity
Group Presentation100 
Component: Individual Written AssignmentComponent Weighting: 30%
ElementLength / DurationElement WeightingResit Opportunity
Individual Written Assignment2,000 words (maximum)100 

Formative Assessment

None.

More information

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