BUSI46X15: BUSINESS ECONOMICS AND ACCOUNTING (TAUGHT)

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• Business Economics and Accounting (ONLINE)

• To develop skills in the application of economic analysis in business decision-making and planning.
• To provide students with a critical understanding of key economic aspects of the business environment and the impact of changes in that environment at national and international level.
• To provide students with a critical knowledge and understanding of the use of financial reporting external to the organisation, and of financial statements - their underlying principles and fundamental techniques of analysis and interpretation.

• Markets, information and transaction costs.
• Organisations, costs and the profit motive.
• Competition and welfare.
• Strategic behaviour by firms.
• Global business and the macroeconomic environment.
• Performance and business decisions.
• Critical understanding of information conveyed through corporate reporting.
• Analysis of company performance based on financial data.

Subject-specific Knowledge:

• Have a specialist knowledge and understanding of the importance of, and interaction between demand, costs and prices at the level of the firm and the market; the interrelationship between the competitive environment and business decisions; and the macro-economic environment, at the national and global level.
• Have a critical understanding and appreciation of the complex nature of the economic business environment.
• Have a specialist knowledge and understanding of the use of financial data within organisations.
• Have a specialist knowledge and understanding of the analysis of financial data for evaluating the financial prospects of organisations.
• Have a critical understanding of the uses and limitations of corporate financial reports in internal and external business analysis.

Subject-specific Skills:

• Be able to apply economic understanding in the analysis of business decisions.

Key Skills:

• Written communication;
• planning, organising and time management;
• problem solving and analysis;
• using initiative;
• computer literacy.

• Learning outcomes will be met through a combination of taught input, groupwork, case studies and discussion, supported by guided reading and specially-written self-study material.
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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