BUSI49T15: Retail Marketing Management

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• To develop an understanding of the components of retailing
• To discuss the dominant issues of managing retailing
• To discuss the recent developments in retailing

• An introduction to retailing
• Strategic planning in retailing
• Retail institutions characterized by ownership, strategy mix, Web, non-store, and other forms of non-traditional retailing
• Understanding consumer behaviour
• Information systems and marketing research retailing
• Bricks-and-mortar site or website selection
• Retail organisation and human resource management; and retail operations management
• Merchandise management
• Pricing in retailing
• Establishing and maintaining a retail image, and promotional strategy
• Integrating and controlling the retail strategy

Subject-specific Knowledge:

• Have a critical understanding of retail marketing
• Have a critical appreciation of the recent changes in retailing

Subject-specific Skills:

• Be able to develop strategic retail plans
• Be able to design and manage a retail environment
• Be able to critically evaluate issues facing retail marketing managers

Key Skills:

• effective written and oral communication skills
• planning, organising and time management skills
• problem solving and analytical skills
• the ability to use initiative
• advanced skills in the interpretation of data
• advanced computer literacy skills
• group work

• The module will be taught through a combination of lectures, workshops, group work and discussion, supported by guided reading. The module will be taught in six weekly 2 hour lectures and four weeks of 2 hour workshops at specified times in the module plan. There will also be one hour of asynchronous online learning activities for four weeks at specified times in the module schedule. Asynchronous online learning activities can be worked on by students at their own chosen times. Workshops will consist of group work on cases and other relevant retailing-orientated activities or fieldwork. This will enable a flipped classroom approach to be adopted, allowing for greater collaboration and interaction between student, with the intention of leading to a deeper learning experience and increased teamwork and employability skills.
• The summative assessment of the module, by individual written assignment, is designed to test students' knowledge and understanding of the subject-matter and their ability to apply it to the analysis of a specific case or situation.

Workshops will be used to give students an opportunity to explore, discuss, critique and apply the key topics in practice. Students will receive individual written feedback.

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