BUSI4H915: Advanced Seminars in Management and Marketing

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• The module takes the form of a series of intensive seminars covering advanced theories in the management and marketing traditions of business studies. The aim is to develop a deep critical understanding of a series of key and relevant theories across these disciplines. This will require intense reading and preparation by students. The module aims to facilitate in-depth debate and discussion as its primary mode of learning.

• Formal organisation theory
• Organisation ecology
• Neo-institutionalism
• Resource-based view of the firm
• Operations Management and Supply Chain Network Theory: Overview of Networks of Relevance to Supply Chains, Supply Chain Network Theory and its Applications
• Consumer Culture Theory
• Theories in international marketing and international business (e.g., Contingency theory, Institutional theory, and TCA)
• Theories of leadership
• Social exchange and social identity theory
• Employment relationship and group behaviour

Subject-specific Knowledge:

• Have advanced knowledge of fundamental theories in the management and marketing disciplines of business studies;
• Have advanced knowledge of the applicability, uses, criticisms and extensions of fundamental theories in the management and marketing disciplines of business studies.

Subject-specific Skills:

• Have an enhanced ability to use theories to contextualise relevant problems in management and marketing.
• Have a comprehensive understanding of how to assess and apply theories in management and marketing research to study a problem of interest.

Key Skills:

• The ability to carefully and critically evaluate the scope and usefulness of theories for a research study;
• The ability to carefully use theories to frame and conceptualise new theoretical frameworks and hypotheses for research.

• The module will be delivered in a series of 10 three-hour seminars over term one.
• By commenting on each others work and suggestions students will acquire both the capability to critically evaluate and improve their research.
• Learning will also occur through tutor-supported classrooms and through self-support learning groups, thus enabling students to develop their own effective research strategies and critical evaluation skills.
• The formative assessment of the module is by a 1,000 word document outlining aspects of a particular problem of interest and the relative usefulness of particular theories to study that problem.
• The summative assessment of the module is by a 3,000 word written assignment deploying relevant theories to contextualise a problem in a field relevant to the student.

Students will be required to submit a 1,000 word document outlining aspects of a particular problem of interest and the relative usefulness of particular theories to study that problem.

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