BUSI4N5D2: Applied Behaviour Analysis (Fudan DBA)

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• To provide a comprehensive and critical understanding of the principles, concepts and implementation of applied behaviour analysis within a business, management and Finance context.
• To equip students with the advanced conceptual and practical skills necessary to identify and develop a professional and ethical behavioural intervention programme.
• To develop the skills needed to evaluate and critique behaviour-analytical research.

• The lectures and practical classes within this module will be organised around the following themes/topics:
• Action research, behavioural research and the Scientist-Practitioner approach;
• Understanding behavioural change;
• Accessing, cultivating and managing a research setting;
• Defining and measuring behaviour;
• Variable definition and hypothesis-generation;
• Designing a behavioural intervention programme;
• Data analysis, quantitative, qualitative;
• Managing, evaluating and reporting behavioural intervention projects;
• Ethical issues and debates in behavioural intervention research.

Subject-specific Knowledge:

• Upon successful completion of the module, the students will have:
• a critical awareness of the origins of applied behaviour analysis as a mode of action research and its potential within a business and management context;
• a critical appreciation of the fundamental principles of applied behaviour analysis.

Subject-specific Skills:

• Upon successful completion of the module, the students will have acquired the technical skills necessary to design, plan, implement and evaluate a doctoral-level behavioural intervention programme.

Key Skills:

• Ability to make an initial formulation and articulation of a potential scheme of research
• Ability to understand and resolve the problems and issues in undertaking doctoral research
• Effective written communication
• Advanced skills of self-awareness and time management

• The module will be delivered in a workshop format over an intensive three-day teaching block. Workshops will comprise a balanced mix of lecture- and seminar-type delivery combined with small group discussions and other activities as appropriate to the nature of the material.
• Learning will also occur through tutor-supported, as well as self-supported learning groups. In addition, guided reading will address key topics. This range of methods will ensure that students will acquire the advanced skills and knowledge to enable them to develop a thorough understanding of this specialist field of study.
• The assessment of the module, by individual written assignment, is designed to test students' knowledge and understanding of the subject-matter and their ability to articulate a researchable issue.

Work prepared by students for seminars; answers to questions either discussed during a seminar, or posted on Learn Ultra ; feedback on discussions with teaching staff during the modules. Individual 1000-word outline of summative assignment with individual feedback provided.

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