BUSI4P110: Business Analytics (EBS)

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• To provide an appreciation of descriptive, predictive and prescriptive business-analytics techniques.
• To provide knowledge of, and ability to apply, a range of business-analytics techniques.
• To implement business-analytics models using appropriate software.
• To show how business analytics can help companies to make better decisions.

• Descriptive techniques e.g. data visualisation, data analysis, and descriptive statistics.
• Predictive techniques e.g. data mining.
• Prescriptive techniques e.g. linear optimisation models.

Subject-specific Knowledge:

• By the end of the module students should:
• Have in-depth knowledge of a range of business-analytics techniques and be able to apply them critically to management problems.
• Have an understanding of the applicability and limitations of business-analytics techniques.

Subject-specific Skills:

• By the end of the module students should be able to:
• Choose appropriate business-analytics techniques for some key management problems;
• Implement business-analytics models using appropriate software packages;
• Interpret the results of business analytics models and their relevance for companies.

Key Skills:

• Written communication
• Planning, organising and time management
• Problem solving and analysis
• Computer literacy
• Interpretation of data

• Learning outcomes are met through classroom-based workshops, supported by online resources. The workshops consist of a combination of taught input, groupwork, case studies and discussion. Online resources provide preparatory material for the workshops typically consisting of directed reading and video content.
• The formative assessment consists of classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module.
• The summative assessment is an individual business analytics project, which is designed to test the ability to formulate a problem, apply appropriate business-analytics techniques to analyse it, and critically interpret the results obtained.

Classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and/or individual basis as appropriate.

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