BUSI4R115: Data Analytics for Strategic Decision-Making

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• To provide an appreciation of predictive and prescriptive business-analytics techniques.
• To provide knowledge of, and ability to apply, a range of predictive and prescriptive business-analytics techniques.
• To implement predictive and prescriptive business-analytics models using appropriate software.
• To show how business analytics can help companies to make better decisions.
• To provide knowledge of, and ability to apply, storytelling with data to promote data-driven decision-making.

• Predictive techniques such as simulation, queueing models, and Data Envelopment Analysis (DEA).
• Prescriptive techniques such as decision analysis and linear optimisation.

Subject-specific Knowledge:

• By the end of the module students should:
• Have in-depth knowledge of a range of predictive and prescriptive business-analytics techniques and be able to apply them critically to management problems.
• Have an understanding of the applicability and limitations of predictive and prescriptive business-analytics techniques;

Subject-specific Skills:

• By the end of the module students should be able to:
• Implement predictive and prescriptive business-analytics models using appropriate software packages;
• Interpret the results of predictive and prescriptive business analytics models and their relevance for companies;
• Choose appropriate business-analytics techniques for some key management problems.

Key Skills:

• Effective written communication skills
• Oral presentation
• Planning, organising and time-management skills
• Problem solving and analytical skills
• Sourcing appropriate data and evaluating evidence
• Interpreting and using data
• Selecting appropriate modes of communication
• Making effective use of communication and information technology
• Storytelling with data
• Group work

• This module will be delivered jointly by the Department of Computer Science and the Business School
• Learning outcomes are met through lectures and computer workshops, supported by online resources. Online resources provide preparatory material for the lectures and computer workshops - typically consisting of directed reading and video content.
• The formative assessment consists of classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module.
• The summative assessments are an individual video presentation and an individual business analytics project. Both assessments are designed to test the ability to formulate a problem, apply appropriate business-analytics techniques to analyse it, and critically interpret the results obtained.

The formative assessment consists of classroom-based exercises conducted during the computer workshops involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and/or individual basis as appropriate.

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