BUSI4T115: Advanced Management and Marketing Theory

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• To facilitate students in-depth engagement with current modes of theorising in Management and Marketing relevant to doctoral-level study.
• To develop students critical understanding of different theoretical traditions and evaluating their impact on current research.
• To develop students understanding of what a theoretical contribution is and how to develop and articulate it.
• To develop students doctoral-level skills in verbal discussion and writing (about) theory.
• To facilitate academic community building between doctoral students and academic faculty.

• Key theories in Management and Marketing fields and related research.
• Compare and contrast management and marketing research streams with an awareness of their key research approaches
• Recognise the cultural context of the design, conduct, analysis and interpretation of research in management and organisation
• Identify hidden assumptions of different research approaches
• Recognise how research approaches are developed in response to particular questions of research in management and organisation.
• Understand the limits and risks of mixing and matching theories and research methods with incompatible philosophical underpinnings
• Writing (about) theory and presenting research contributions systematically.

Subject-specific Knowledge:

• Critical understanding of modes of theorising, including an understanding of different epistemological assumptions, theoretical traditions and current developments in the field
• Critical understanding of implications of such logics to contemporary research
• Critical understanding of the process of theory development
• Critical understanding of best-practice examples from academic faculty that link theory to current research
• Critically reflect and interpret Management and Marketing theory and research in different cultural contexts.

Subject-specific Skills:

• Ability to develop innovative, rigorous, and relevant research questions
• Ability review and critique academic theory
• Ability to communicate theoretical contributions, verbally and in writing

Key Skills:

• Ability to undertake advanced academic reading and writing at doctoral level
• Ability to communicate, receive and implement academic feedback
• Ability to delineate and communicate research contributions, including theoretical and managerial implications
• Ability to actively engage in and contribute to academic debates

• The module will be delivered in a blended format, including workshops with lecture-type delivery elements and class discussion; and guided work in small groups that helps students develop a deeper understanding of doctoral-level research.
• The summative assessment of the module is designed to facilitate students critical thinking about applications of Management and Marketing theories to their own doctoral research. A group presentation complements the individual essay to facilitate their academic communication and teamwork skills.
• The assessment is designed for students to learn from each other, strengthen the building of a doctoral community, and develop their teamwork skills for collaborative research.
• Comprehensive reading and self-study materials will be provided online.

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