BUSI5A115: ENTREPRENEURSHIP (ONLINE)

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• To equip all students with a critical knowledge and understanding of what entrepreneurship is; why it is important; and practical issues involved in becoming a successful entrepreneur.

• Global Change
• Theoretical and Research Perspectives
• What is Entrepreneurship?
• Context and Applications
• The Context of Entrepreneurship
• Business Development
• Task Environment
• Fostering Entrepreneurship

Subject-specific Knowledge:

• By the end of the module, students will:
• have a critical understanding of what entrepreneurship is, and what are the characteristics of entrepreneurs;
• have a critical appreciation of the importance of opportunity recognition, and how successful entrepreneurs recognise opportunities in practice;
• have a critical understanding of key aspects of new venture financing, in terms of debt, equity, personal finance and other sources of informal finance;
• have a critical understanding of market failures caused by asymmetric information;
• be equipped with the specialised knowledge needed to manage and develop enterprises, and know about several problems entailed in business development;
• have a critical understanding of the economic implications of entrepreneurship, including for survival, growth and harvesting of new ventures.

Subject-specific Skills:

• By the end of the module, students will:
• have mastered the key principles of marketing new ventures;
• be aware of the key considerations in writing business plans for launching new enterprises.

Key Skills:

• Written communication; planning, organising and time management; problem solving and analysis; using initiative; computer literacy.

• The module is delivered via online learning, divided up into study weeks with specially produced resources within each week. Resources vary according to the learning outcomes but normally include: video content, directed reading, reflection through activities, opportunities for self-assessment and peer-to-peer learning within a tutor-facilitated discussion board. Tutors provide feedback on formative work and facilitate discussion board communication as well as being available for individual consultation as necessary (usually by email and Skype).
• The summative assessment of the module is designed to test the acquisition and articulation of knowledge and critical understanding, and skills of application and interpretation within the business context.

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