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BUSI5Q260: Theory into Practice (Level 5)

It is possible that changes to modules or programmes might need to be made during the academic year, in response to the impact of Covid-19 and/or any further changes in public health advice.

Type Tied
Level 5
Credits 60
Availability Available in 2024/2025
Module Cap None.
Location Durham
Department Management and Marketing

Prerequisites

  • None

Corequisites

  • None

Excluded Combinations of Modules

  • None

Aims

  • To ensure that students are familiar with relevant and rigorous theories of business and management research.
  • To ensure that students are aware of neighbouring theories that they can take advantage of in terms of borrowing insights and/or research methods.
  • To develop the level of integration of students field knowledge.
  • To develop students ability to identify a suitable research topic, and generate theoretically relevant research questions that can be answered rigorously and scientifically.
  • To develop students ability to identify suitable research methods to answer their research questions.
  • To develop students ability to appreciate ethical issues in research.
  • To enable students research projects to make a potentially important contribution to both academic knowledge and the practical business world.

Content

  • Logic and argumentation
  • Rigor and relevance in business and management research theories, models and methods
  • Epistemology
  • Deduction, Induction, Abduction
  • Suitability of different analytical methodologies
  • Data structures
  • Qualitative and Quantitative methods
  • Data collection methods: Unstructured, semi structured and structured interviews; Questionnaire design; Experiment design; Survey data; Panel data; Finance databases; archival data.
  • Regression analysis, Multiple Regression, Binary Regression, Mediation, Moderation, SEM
  • Use of software packages: Stata, NVIVO
  • Research ethics

Learning Outcomes

Subject-specific Knowledge:

  • Have a comprehensive understanding of the relevant theoretical basis for their research topic.
  • Understand contemporary developments in research methods in business and management.
  • Have an advanced understanding of research design issues in business and management.
  • Have a comprehensive understanding of key methodological considerations in business and management research.
  • Understand the time demands of different data collection methods as well as limitations on data availability in business and management.
  • Understand ethical challenges and other practical issues concerning research access and confidentiality.
  • Devise/propose a research design incorporating appropriate research methodology.

Subject-specific Skills:

  • Ability to skilfully conduct research in business and management
  • Ability to critically assess existing research in business and management
  • Ability to develop novel theory in business and management
  • Ability to unify or synthesise theories relevant to business and management

Key Skills:

  • Ability to make an initial formulation and articulation of a research problem
  • Ability to transform the research problem into a set of research questions
  • The ability to formulate, articulate and complete a scheme of research at doctoral level
  • Ability to design and execute data collection.
  • Ability to design data coding
  • Ability to design the data analysis
  • Effective oral communication skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • The module will be delivered via workshops taking the students through all the relevant phases of research design.
  • By commenting on each others suggestions students will acquire both the capability and the attitude to critically evaluate and improve research designs.
  • Learning will also occur through tutor-supported learning groups.
  • The assessment of the module is by a combination of: an oral examination of the students on research design issues by an independent panel; a 15,000 word written assignment based on an extensive literature review and field knowledge. The assessment is designed to test students' knowledge and understanding of the subject-matter and their ability to articulate a researchable issue.
  • The module is assessed on a pass/fail basis, with a pass required in both components.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Workshops - Part I: 5 days - one day Introduction to Philosophy of Scientific Research, two days Quantitative training, two days Qualitative Training. Workshops - Part II: 3 days - one day individual oral examination on Research Design, one day Surgery on Quantitative Training, one day Surgery on Qualitative Training8 Daily8 hrs64Yes
Tutor-supported Learning Groups via webinars and other e-learning tools. With follow-up support as necessary using video conferencing software. 20Weekly Over 5 months between Part I and Part II1 hr20 
Individual Supervision6 
Reading and Independent Study, research design.510 
Total600 

Summative Assessment

Component: Oral ExaminationComponent Weighting: N/A%
ElementLength / DurationElement WeightingResit Opportunity
Individual oral examination on research design issues60 minutesN/Asame
Component: Written AssignmentComponent Weighting: N/A%
ElementLength / DurationElement WeightingResit Opportunity
Individual written assignment based on an extensive literature review and field knowledge(max) 15,000 words (min) 10,000 wordsN/Asame

Formative Assessment

Individual-based presentation and tutor feedback within webinars. Individual 5000 word assignment (the draft assignment after 10 weeks from Part I delivery).

More information

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