COMP41915: Data Analytics in Action

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• To provide an appreciation of descriptive and prescriptive business-analytics techniques.
• To provide knowledge of, and ability to apply, a range of descriptive and predictive business-analytics techniques.
• To implement descriptive and predictive business-analytics models using appropriate software.
• To provide knowledge of, and ability to apply, data visualisation using appropriate software.

• Descriptive techniques such as data visualisation, data analysis, and descriptive statistics.
• Predictive techniques such as clustering and classification.

Subject-specific Knowledge:

• By the end of the module students should:
• Have in-depth knowledge of a range of descriptive and predictive business-analytics techniques and be able to apply them critically to management problems.
• Have an understanding of the applicability and limitations of descriptive and predictive business-analytics techniques;

Subject-specific Skills:

• By the end of the module students should be able to:
• Implement descriptive and predictive business-analytics models using appropriate software packages;
• Interpret the results of descriptive and predictive business analytics models and their relevance for companies.

Key Skills:

• Effective written communication
• Planning, organising and time-management
• Problem solving and analysis
• Interpreting and using data
• Making effective use of communication and information technology
• Data visualisation

• Learning outcomes are met through classroom-based workshops, supported by online resources. The workshops consist of a combination of taught input, computer practical sessions, group work, case studies and discussion. Online resources provide preparatory material for the workshops typically consisting of directed reading and video content.
• The formative assessment consists of classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module.
• The summative assessment is an individual business analytics project, which is designed to test the ability to formulate a problem, apply appropriate business-analytics techniques to analyse it, and critically interpret the results obtained.

The formative assessment consists of classroom-based exercises involving individual and group analyses and presentations on specific business situations/problems relevant to the learning outcomes of the module. Oral and written feedback will be given on a group and/or individual basis as appropriate.

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