BUSI3242: Dissertation in Marketing and Management

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• BUSI3322 Behavioural Science Marketing Project AND BUSI3471 Strategic Marketing Consultancy Project

• The dissertation should be a substantial piece of work that provides a detailed and critical examination of a particular topic. Empirical research is encouraged where appropriate to the topic and programme of study, but is not compulsory.
• Additional aims are:
• to provide students with an opportunity to undertake a substantial research project on an approved Marketing topic and present their findings and conclusions in an extended and coherent piece of work.
• to develop students' abilities to plan and manage their own learning.
• to facilitate students' development of research skills and provide the opportunity to apply their knowledge to an appropriate topic associated with their degree.

• The specific Marketing topic and scope of the dissertation will be decided in consultation with an appropriate member of staff, should be of relevance to their degree and is subject to approval.
• Lectures and consultations will address basic issues of methodology and method, data gathering and data analysis, reviewing literature, structure and presentation of argument, academic writing.

Subject-specific Knowledge:

• By the end of the module students are expected:
• to have acquired extended knowledge of a relevant Marketing topic.

Subject-specific Skills:

• To have acquired skills of independent research and project management.
• To be able to demonstrate an ability to present and analyse data in a clear and appropriate manner.
• To be able to demonstrate an ability to present arguments and conclusions in an extended and coherent form.

Key Skills:

• Written communication - through summative assessment.
• Planning, organisation and working to deadlines.
• Problem solving and analysis - e.g. by designing research, manipulating concepts and applying analytical skills.
• Initiative by gaining access to relevant sources.
• Computer literacy - by production of the dissertation in word processed form- accessing literature and other sources via electronic means and as relevant use of computer based analysis methods.

• Learning is facilitated by lectures, consultations and support for private study.
• Formative assessment is by means of preparation of dissertation outline, draft chapters for discussion at consultations and the keeping of a dissertation diary.
• Summative assessment is through the production of a dissertation of 12,000 words. Students will have individual consultation sessions with a named dissertation supervisor throughout the year.

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