Staff profile

I am a postgraduate reseach student at Durham Universty Business School. I obtained my master's degree at the University of Bristol Business School in 2024.

My research interests lie in the interdisciplinary field of strategic management, emerging digital technologies, and international business. Specifically, I am interested in how multinational corporations from emerging market countries (particularly China) formulate and implement effective transnational business strategies in today's international context—which is jointly shaped by the new geopolitical landscape, emerging digital technologies, and regulatory frameworks—and how these new conditions will reshape the strategy and internationalization pathway of multinational corporations. In addition, I am also interested in how the emerging digital technology (particularly AI) will influence and reshape the strtegy and business model and development pathway of modern corporations.

• -Stratgic Management
• -International Business (particularly MNCs from emerging market countries)
• -The strategic and business implication of emerging digital technologies