A core area of focus in international business is global strategy, our researchers focus on MNEs adoption of strategies that balance global integration with local responsiveness to manage their international operations effectively. We focus on understanding how MNEs implement global strategies to achieve efficiency and standardization while adapting to local markets through decentralized structures that allow flexibility. Key questions that we explore are how MNEs use transnational strategy, combine global coordination with local adaptation, and how matrix structures are adapted to manage complex operations across geographic lines. Central to this is how MNEs strike a balance between control and responsiveness when mandating subsidiaries across the MNE network to enhance innovation and maintain competitiveness internationally.
Associate Prof Edward Gillmore
Gillmore, E., Andersson, U., & Dellestrand, H. (2023). Between a rock and a hard place: The consequences of complex headquarters configurations for subsidiary R&D activities. Global Strategy Journal, 13(1): 217-247. https://doi.org/10.1002/gsj.1431
Gillmore, E. (2022). Mandate dynamics and the importance of mandate loss for subsidiary evolution. International Business Review, 31(6): 101- 994. https://doi.org/10.1016/j.ibusrev.2022.101994
Gillmore, E., Andersson, U., & Ekman, P. (2021). The enduring effects of relational attributes on subsidiary evolution after mandate loss. Global Strategy Journal, 11(3): 402-433. https://doi.org/10.1002/gsj.1391