Staff profile

Dr Suncica Hadzidedic has worked as an Assistant Professor at the Department of Computer Science since 2019. She has a PhD in Computer Science (University of Warwick, UK), MSc in IT Management (Binary University, Malaysia) and BSc in Information Systems (University SSST, B&H; University of Buckingham, UK).

Her research interests bridge computer science with healthcare, psychology and design. Suncica collaborated with a Bosnian cancer association in 2014-2017 to develop PORT.org.ba, a cancer website providing affect-aware content recommendations and user interface adaptation. Her current work focuses on recommender systems, human-computer interaction, machine learning, responsible AI, and their applications to mental and physical health, wellbeing, inner experience, and fashion.

Suncica has an FHEA status since 2022, and teaches Recommender Systems and Business Analytics Project (Research Methods). 

Projects

She is involved in or has worked on the following projects and/or networks:

• MoreLife UK KTP, Funder: Innovate UK, Business partner: Morelife UK, Jun 2023 - 28 Feb 2026. Role: Project Lead, Research Associate: Victor Adeyemo.  
• EU COST Action VascAgeNet - Network for Research in Vascular Aging (Working Group 4: Big data approaches for research studies)
• Knowledge Graphs Interest Group at the Alan Turing Institute
• DUWiT – DU Women in Tech
• Erasmus+ project e-VIVA "Enhancing and Validating servIce related competences in Versatile learning environments in Western BAlkan Universities" in 2019

Research group

AIHS

• Recommender systems
• Digital health
• Responsible AI
• Human-computer interaction
• Affective computing
• Machine learning
• Particular interests in applications of the above CS methods in addressing open problems/questions related to: mental health, wellbeing, cancer, affect, bias and fairness, spirituality (meditation, self-awareness), fashion.

Chapter in book

• Finding Records in Social Media: A Natural Language Processing Fundamentals Exploration
  
  Oladejo, B. K., Hadžidedić, S., & Ganić, E. (2021). Finding Records in Social Media: A Natural Language Processing Fundamentals Exploration. In J. Hasic Telalovic & M. Kantardzic (Eds.), Mediterranean Forum - Data Science Conference (pp. 151-164). Springer, Cham. https://doi.org/10.1007/978-3-030-72805-2_11
• Multifaceted open social learner modelling
  
  Shi, L., Cristea, A., & Hadzidedic, S. (2014). Multifaceted open social learner modelling. In P. Elvira, R. W. Lau, K. Pata, H. Leung, & L. Mart (Eds.), Advances in Web-Based Learning – ICWL 2014, 13th International Conference, Tallinn, Estonia, August 14-17, 2014, Proceedings. (pp. 32-42). Springer Verlag. https://doi.org/10.1007/978-3-319-09635-3_4
• Contextual Gamification of Social Interaction – Towards Increasing Motivation in Social E-learning
  
  Shi, L., Cristea, A., Hadzidedic, S., & Dervishalidovic, N. (n.d.). Contextual Gamification of Social Interaction – Towards Increasing Motivation in Social E-learning. In Advances in Web-Based Learning – ICWL 2014 [Contracted by publisher].

Conference Paper

• Digital Weight Management Interventions: a review of commercial solutions and a survey analysis of user needs
  
  Hadžidedić, S., Wang, J., Adeyemo, V. E., Sanders, G., & Westermann, G. (2026). Digital Weight Management Interventions: a review of commercial solutions and a survey analysis of user needs. In Innovation in Medicine and Healthcare. KES InMed 2025. Springer. https://doi.org/10.1007/978-3-032-21376-1_19
• “AI Counsellor”: LLM-based counselling chatbot for university students
  
  Hewes, S., Hadzidedic, S., & Zhao, M. (2026). “AI Counsellor”: LLM-based counselling chatbot for university students. In Proceedings of the 12th International Conference on Information and Communication Technologies for Ageing Well and e-Health - Volume 1 (pp. 55-63). SCITEPRESS. https://doi.org/10.5220/0000223200004027
• Beyond Weight Loss: Exploring Wellbeing and Lifestyle Outcomes in Digital Weight Management Interventions
  
  Zhao, M., Hadzidedic, S., Wang, J., Adeyemo, V. E., Concannon, S., Sirin-Ayva, A. B., & Westermann, G. (2026). Beyond Weight Loss: Exploring Wellbeing and Lifestyle Outcomes in Digital Weight Management Interventions. In Proceedings of the 12th International Conference on Information and Communication Technologies for Ageing Well and e-Health (pp. 22-33). SCITEPRESS. https://doi.org/10.5220/0014819800004027
• Responsible AI in Personalised Movie Recommender Systems for the Hearing Impaired Community
  
  Vachhani, R., & Hadzidedic, S. (2024). Responsible AI in Personalised Movie Recommender Systems for the Hearing Impaired Community. In K. Arai (Ed.), Intelligent Systems and Applications Proceedings of the 2024 Intelligent Systems Conference (IntelliSys) Volume 4 (pp. 195-214). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-66336-9_15
• FFM-SVD: A Novel Approach for Personality-aware Recommender Systems
  
  Widdeson, K., & Hadžidedić, S. (2023, January). FFM-SVD: A Novel Approach for Personality-aware Recommender Systems. Presented at 2022 IEEE/ACS 19th International Conference on Computer Systems and Applications (AICCSA), Abu Dhabi, UAE. https://doi.org/10.1109/aiccsa56895.2022.10017865
• Vibration-based communication for deafblind people
  
  Kutner, D. C., & Hadžidedić, S. (2022). Vibration-based communication for deafblind people. Presented at 2022 IEEE Haptics Symposium (HAPTICS), Santa Barbara, CA. https://doi.org/10.1109/haptics52432.2022.9765570
• Web Tool for Creating Educational/Therapeutic Programmes.
  
  Ramic-Brkic, B., Balik, A., Pistoljevic, N., & Hadzidedic, S. (2019). Web Tool for Creating Educational/Therapeutic Programmes. In 2019 11th International Conference on Virtual Worlds and Games for Serious Applications (VS-Games) (pp. 1-4). https://doi.org/10.1109/VS-Games.2019.8864541
• What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina
  
  Hadzidedic Bazdarevic, S., & Cristea, A. I. (2015). What do people affected by cancer talk about online? Text analysis of online cancer community usage in Bosnia and Herzegovina. Presented at Fifth International Conference on Social Medial Technologies, Communication and Informatics (SOTICS), Barcelona, Spain.
• A Taxonomy-Based Evaluation of Personalized E-Advertisement
  
  Al Qudah, D. A., Cristea, A. I., Hadzidedic Bazdarevic, S., Al-Saqqa, S., & Al-Sayyad, R. M. (2015). A Taxonomy-Based Evaluation of Personalized E-Advertisement. Presented at IEEE International Conference on Computer and Information Technology; Ubiquitous Computing and Communications; Dependable, Autonomic and Secure Computing; Pervasive Intelligence and Computing, Liverpool, UK. https://doi.org/10.1109/CIT/IUCC/DASC/PICOM.2015.56
• Personalized E-Advertisement and Experience: Recommending User Targeted Ads
  
  Al Qudah, D. A., Cristea, A., Hadzidedic Bazdarevic, S., Al-Saqqa, S., Rodan, A., & Yang, W. (2015). Personalized E-Advertisement and Experience: Recommending User Targeted Ads. In Twelfth IEEE International Conferenceon E-Business Engineering (ICEBE 2015) ; proceedings. Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/icebe.2015.19
• The Critical Role of Profiles in Social E-Learning Design
  
  Shi, L., Cristea, A. I., & Hadzidedic, S. (2014, October 14). The Critical Role of Profiles in Social E-Learning Design. Presented at 15th Annual Conference on Information Technology Education (SIGITE), Atlanta, Georgia, US. https://doi.org/10.1145/2656450.2656458
• Use of Student Response Systems in Higher Education in Bosnia and Herzegovina
  
  Hadzidedic, S., Dervishalidovic, N., Pandzo, A., & Ramic-Brkic, B. (2013, June). Use of Student Response Systems in Higher Education in Bosnia and Herzegovina [Conference paper]. Presented at Recent Advances in Information Systems, Proceedings of the 7th European Computing Conference, WSEAS, Dubrovnik, Croatia.

Journal Article

• User perceptions and use of authentication methods: Insights from youth in Mexico and Bosnia and Herzegovina
  
  Hadžidedić, S. (2022). User perceptions and use of authentication methods: Insights from youth in Mexico and Bosnia and Herzegovina. Information and Computer Security, 30(4), 615-632. https://doi.org/10.1108/ics-07-2021-0105
• Electronic records management – a state of the art review
  
  Oladejo, B., & Hadžidedić, S. (2021). Electronic records management – a state of the art review. Records Management Journal, 31(1), 74-88. https://doi.org/10.1108/rmj-09-2019-0059
• Increased Levels of Coagulation Factor XI in Plasma Are Related to Alzheimer’s Disease Diagnosis
  
  Begic, E., Hadzidedic, S., Obradovic, S., Begic, Z., & Causevic, M. (2020). Increased Levels of Coagulation Factor XI in Plasma Are Related to Alzheimer’s Disease Diagnosis. Journal of Alzheimer’s Disease, 77(1), 375-386. https://doi.org/10.3233/jad-200358
• SOMAscan-based proteomic measurements of plasma brain natriuretic peptide are decreased in mild cognitive impairment and in Alzheimer's dementia patients
  
  Begic, E., Hadzidedic, S., Kulaglic, A., Ramic-Brkic, B., Begic, Z., & Causevic, M. (2019). SOMAscan-based proteomic measurements of plasma brain natriuretic peptide are decreased in mild cognitive impairment and in Alzheimer’s dementia patients. PLoS ONE, 14(2), Article e0212261. https://doi.org/10.1371/journal.pone.0212261
• Do personalisation and emotions affect the use of cancer-related websites?
  
  Hadzidedic Bazdarevic, S., & Cristea, A. I. (2017). Do personalisation and emotions affect the use of cancer-related websites? Online Information Review, 41(1), 102-118. https://doi.org/10.1108/oir-09-2015-0305
• How emotions stimulate people affected by cancer to use personalised health websites
  
  Hadzidedic Bazdarevic, S., & Cristea, A. I. (2015). How emotions stimulate people affected by cancer to use personalised health websites. Knowledge Management & E-Learning., 7(4), 658-676.

Working Paper

• Effect of emotions and personalisation on cancer website reuse intentions
  
  Hadzidedic, S., Cristea, A., & Watson, D. (2023). Effect of emotions and personalisation on cancer website reuse intentions. arxiv.org. https://doi.org/10.48550/arXiv.2301.00886