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BUSI4G360: Dissertation in Marketing

It is possible that changes to modules or programmes might need to be made during the academic year, in response to the impact of Covid-19 and/or any further changes in public health advice.

Type Tied
Level 4
Credits 60
Availability Not available in 2024/2025
Module Cap None.
Location Durham
Department Management and Marketing

Prerequisites

  • None

Corequisites

  • None

Excluded Combinations of Modules

  • None

Aims

  • To provide students with the opportunity to conduct an in-depth investigation at an advanced level of a relevant issue in Marketing.
  • The dissertation should be theoretically underpinned and should normally involve undertaking empirical research, but may be a critical essay that draws upon academic literature.

Content

  • The topic is chosen by the student and formally approved by the Board of Examiners. It should be one that is suitable for in-depth investigation.

Learning Outcomes

Subject-specific Knowledge:

  • By the end of the module students should have gained an in-depth and critical understanding of a chosen relevant topic in Marketing through the utilisation of appropriate advanced techniques of research and analysis.

Subject-specific Skills:

  • By the end of the module students should have developed advanced skills of research, analysis and scholarly expression through application to a chosen relevant topic in Marketing.

Key Skills:

  • Effective written communication skills
  • Planning, organising and time management skills
  • Problem solving and analytical skills
  • The ability to use initiative
  • Advanced skills in the interpretation of data
  • Advanced computer literacy skills

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

  • A combination of individual and, where appropriate, small-group meetings will be held with the students appointed supervisor. This is considered sufficient and appropriate, as the dissertation module is underpinned by a research methods module. These meetings (the normal expectation will be 4 x 1 hour in total) will provide structured support for students as they work on their dissertation, and enable monitoring of progress towards achieving the learning outcomes.

Teaching Methods and Learning Hours

ActivityNumberFrequencyDurationTotalMonitored
Supervisory meetings4`As appropriate1 hour4 
Research, preparation and writing596 
Total600 

Summative Assessment

Component: DissertationComponent Weighting: 100%
ElementLength / DurationElement WeightingResit Opportunity
Individual dissertation12,000 words (maximum)100same

Formative Assessment

The supervisor will provide feedback on one draft chapter.

More information

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