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ACCT2121: Business Strategy and Technology

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Type	Tied
Level	2
Credits	20
Availability	Available in 2024/2025
Module Cap	None.
Location	Durham
Department	Accounting

Prerequisites

None

Corequisites

None

Excluded Combinations of Modules

None

Aims

To provide students with an understanding of how an organisation develops and implements strategy, including any ethical implications.

Content

Strategic analysis of an organisations current strategic direction, including objectives, technology developments and market position
Strategic choices available to an organisation
How organisations choose between competing strategies to meet the objectives of an organisation
Implementation and monitoring of strategies and strategic performance, including strategies for innovation and technology
Ensuring that ethics, sustainability and the interests of all stakeholder groups are considered in an organisation's strategy

Learning Outcomes

Subject-specific Knowledge:

On completion of this module students should:
Be able to identify an organisations current objectives, technology developments and market position
Have an awareness of the strategic choices available to an organisation
Have knowledge of appropriate methods of implementing strategies, and the ways in which management information can be used to measure and monitor strategic performance
Understand the impact of ethics and sustainability on business strategy

Subject-specific Skills:

On completion of this module students should be able to:
Analyse the consequences of an organisation's current strategic direction, including objectives, market position, and technology developments;
Evaluate the likely consequences of strategic choices and technology developments, and recommend strategies to meet the objectives of an organisation;
Recommend appropriate methods for an organisation to implement and monitor strategies, including responses to technology developments, and demonstrate how data can subsequently be used to measure and monitor strategic performance.

Key Skills:

Critical thinking and creativity
Communicate effectively
Apply strategic evaluation skills
Assess innovation and technology developments

Modes of Teaching, Learning and Assessment and how these contribute to the learning outcomes of the module

Learning will be based on knowledge transfer from workshops and independent study; investigation of cases and real-world organisations will underpin the workshops.
Workshop activities and discussions will provide the awareness of the main business strategies and choices.
The formative assessment will provide feedback to students regarding their understanding of the main concepts and strategic decisions.
The summative assessment is a timed invigilated examination.

Teaching Methods and Learning Hours

Activity	Number	Frequency	Duration	Total	Monitored
Workshops	20	2 per week	2 hours	40	Yes
Preparation, Reading and Independent Study				160
Total				200

Summative Assessment

Component: Examination		Component Weighting: 100%
Element	Length / Duration	Element Weighting	Resit Opportunity
In-person Written Examination	2 hours 30mins	100	Same

Formative Assessment

Practice test

More information

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